Services
We support organisations in becoming Fertility Friendly – whatever the size.
Becoming Fertility Friendly isn’t just a tick-box exercise that starts and ends with a policy. It’s an organisational culture change involving education, awareness building, communication and support. Using our E.A.S.E™ methodology we aim to improve workplace experiences for individuals needing fertility treatment, whilst ensuring organisations are inclusive, ultimately improving employee engagement, retention, attraction and productivity. Our core membership is designed for organisations with over 500 + employees. If you are a SME of less than 500, our Fertility Friendly Essentials package is for you.

Through research findings and our own insights from our social media community we know that:
Without policies in place managers aren’t confident on how to practically manage someone needing fertility treatment*.
Managers often worry about saying the wrong thing and don’t know how to offer support*.
Employees are fearful of disclosing about treatment as they don’t see it recognised and don’t feel they will be supported.
It can be difficult to navigate and support longer, more complex fertility journeys*.
Only 1.7% have a fertility policy that met their needs.
* Insights from Manchester Metropolitan University qualitative research findings (2022) and FMAW quantitative survey (2020).
“Line Managers are crucial to the provision of appropriate support, but managers often lack training, guidance (from policy or HR) or autonomy. The managers who seemed most competent and confident were those with significant management experience and who viewed the issue as an extension/ element of manage staff health and wellbeing more generally.”
– Manchester Metropolitan University Report
Membership Package
Our Training
Panel Discussions
Your Fertility Friendly
Membership Package
You will benefit from our membership package which includes awareness raising activities and a wide range educational tools to support you as you become fertility friendly accredited.
This includes:
Fertility Friendly Membership Resources & Support
Access to our membership resource library, workshops, adaptable comms pack and community
Use of the “Committed to being Fertility Friendly” badge, you’ll be introduced to our PR agency to coordinate comms as we love to shout about the trailblazing companies working with us!
An hour-long, virtual or in person internal panel discussion hosted by FMAW bring this conversation to life and supporting the launch of your commitment, policies and training. This can be recorded and shared internally
eLearning modules for all employees and managers, with a UK specific and global version available
Quarterly reviews to support you through the process of becoming fertility friendly accredited
Membership is on a rolling 12 month basis, providing you with our resources, guidance, support and training to help make that cultural shift


Membership Resource Library
Our membership resource library is designed to offer your internal HR, Wellbeing and Fertility Leads everything they need to implement fertility friendly policies, internal communications and external signposting. It contains a growing bank of resources that can be repurposed for your internal use as well as a community of other member organisations for you to share best practice with.

Our Training
Our eLearning has been designed to engage your learners through a mix of interactive features and videos to bring to life the wide range of real-life experiences. This allows organisations to educate widely and forms the core of our education package, with additional training options to complement this.
What fertility treatment is
How common it is
The patient journey and how this can vary
The impact from a physical, emotional, and financial perspective
Why it is important to recognise fertility treatment as part of the workplace
How employers can encourage disclosure
How to hold constructive conversations about this topic
How workplaces can become more Fertility Friendly

This isn’t just a typical e-learning package, it’s been designed to engage learners through a mix of interactive features and videos to bring to life the wide range of real-life experiences. This allows organisations to educate widely and forms the base of our education package, with additional training options to complement this.
Fertility Awareness and Support Training Workshop
Our CPD accredited Training Workshop can be held face to face or virtually, offering a more in-depth conversation around the topic of fertility in the context of the workplace, sensitively led by professional trainers with lived experiences of fertility treatment. It creates a safe space in which to consolidate learning and ask questions to gain more understanding of the challenges faced.
Suitable for HR teams, People Managers, Mental Health First-Aiders and internal Fertility Advocates.
Contact us today to find out how you can invest in educating your workforce
Panel Discussions & Events
How our panel discussions can help…
Fertility struggles and pregnancy loss are sensitive and often taboo subjects within the workplace. Our research and experience at FMAW has shown the power that can be harnessed in opening up these conversations in a safe, authentic and professional way. That’s why through our extensive and diverse network we’ve created a programme of panel based discussions, designed to educate and raise awareness about the challenges faced when people are thinking about or trying to have a child. These are delivered through sensitively sharing research, professional insights and, most importantly, lived experiences.
Presenting such discussions internally signals to your employees that you take this topic seriously, recognise it as a life-event that many will go through and you are willing to support those facing these struggles. It’s also a great opportunity to demonstrate your commitment, to launch your policy or simply to raise awareness.
All of our panels can be recorded and repurposed for internal use. We often find the outcome of these discussions is a domino-effect, with internal employees feeling more comfortable and ‘safe’ to come forward and share their own experiences, whether current or in the past. This is turn can form the beginnings of internal employee-led, peer-to-peer support.
Find out more about the panel discussions we have on offer and our diverse community of speakers in our panel brochure.






Our Approach
Educate, Audit, Support & Empower!
We know that in a busy organisation it can be hard to have the time, headspace, specific knowledge or access to support networks to make this change happen. Let us guide you through the process of becoming Fertility Friendly with our E.A.S.E™ methodology.

Educate

Audit

Support
